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What sticks : why most advertising fails and how to guarantee yours succeeds
Briggs, Rex; Stuart, Greg - 2006
Persistent link: https://www.econbiz.de/10004871014
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Cross-media measurement : the new medium necessitates a new approach to marketing mix measurement
Briggs, Rex - In: Market research best practice : 30 visions for the …, (pp. 319-363). 2007
Persistent link: https://www.econbiz.de/10003551892
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Leo Burnett life style research : wie sie funktioniert, was sie ist und weshalb sie entwickelt wurde
Plummer, Joseph T. - In: Zeitschrift für Markt-, Meinungs- und … 23/24 (1980/1981), pp. 5253-5260
Persistent link: https://www.econbiz.de/10002650651
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The consept and application of life style segmentation
Plummer, Joseph T. - In: Journal of marketing 38 (1974) 1, pp. 33-37
Persistent link: https://www.econbiz.de/10002650659
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Life style patterns and commercial bank credit card usage
Plummer, Joseph T. - In: Journal of marketing 35 (1971) 2, pp. 35-41
Persistent link: https://www.econbiz.de/10002650667
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Life style, social, and economic trends influencing consumer satisfaction
Plummer, Joseph T. - In: Conceptualization and measurement of consumer …, (pp. 382-408). 1977
Persistent link: https://www.econbiz.de/10002650676
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A road map for online marketing strategy - Exploiting the Web: what research can tell us.
Briggs, Rex - In: ADMAP : for decisionmakers in advertising, marketing, … 33 (1998) 3, pp. 29-31
Persistent link: https://www.econbiz.de/10006786844
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Measuring advertising performance - CAMPAIGN EVALUATION - Quantifying marketing ROI: The Philips journey - CASE STUDY - Can you tease out cause and effect for each bit of your camp...
Briggs, Rex - In: ADMAP : for decisionmakers in advertising, marketing, … 41 (2006) 2, pp. 18-23
Persistent link: https://www.econbiz.de/10006748139
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The media business - INTERNET - How the internet is reshaping advertising - How internet advertising has revolutionised marketing communications: A step-change in accountability, i...
Briggs, Rex - In: ADMAP : for decisionmakers in advertising, marketing, … 40 (2005) 4, pp. 59-62
Persistent link: https://www.econbiz.de/10006752748
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Advertising on the Web: Is There Response before Click-Through?
Briggs, Rex; Hollis, Nigel - In: Journal of advertising research 37 (1997) 2, pp. 33-46
Persistent link: https://www.econbiz.de/10006527262