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Book Review - What Sticks: Why...
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Conceptualization and measurement of consumer satisfaction and dissatisfaction : proceedings of conference conducted by Marketing Science Institute with support of National Science Foundation, April 11-13, 1976
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EDITORIAL - Up Close and Personal: The Value of Ethnography
Plummer, Joseph T.
- In:
Journal of advertising research
46
(
2006
)
3
,
pp. 245
Persistent link: https://www.econbiz.de/10007390441
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22
Editorial: The Fragile Nature of Corporate Reputation
Plummer, Joseph T.
- In:
Journal of advertising research
45
(
2005
)
3
,
pp. 289
Persistent link: https://www.econbiz.de/10006499581
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23
Editorial: Why Look into Media Planning?
Plummer, Joseph T.
- In:
Journal of advertising research
45
(
2005
)
1
,
pp. 1
Persistent link: https://www.econbiz.de/10006499611
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24
Editorial: To Our Readers and Supporters from the New Editor
Plummer, Joseph T.
- In:
Journal of advertising research
44
(
2004
)
3
,
pp. 223-224
Persistent link: https://www.econbiz.de/10006503571
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25
The 1980s - How Personality Makes a Difference - December 1984-January 1985, Volume 24, No. 6, pages 27-31 - Plummer shows that it is brand personality that makes a difference, i.e...
Plummer, Joseph T.
- In:
Journal of advertising research
40
(
2000
)
6
,
pp. 79-84
Persistent link: https://www.econbiz.de/10006514300
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26
The Internet Revolution
Plummer, Joseph T.
- In:
Journal of advertising research
47
(
2007
)
2
,
pp. 129
Persistent link: https://www.econbiz.de/10007752882
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27
EDITORIAL - Word of Mouth -- A New Advertising Discipline?
Plummer, Joseph T.
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 385-386
Persistent link: https://www.econbiz.de/10007907449
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28
EDITORIAL - Isolating Executional Factors
Plummer, Joseph T.
- In:
Journal of advertising research
47
(
2007
)
1
,
pp. 1
Persistent link: https://www.econbiz.de/10007730020
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29
Editorial: Why Look into Media Planning?
PLUMMER, JOSEPH T.
- In:
Journal of Advertising Research
45
(
2005
)
01
,
pp. 1-1
Persistent link: https://www.econbiz.de/10005140806
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30
Editorial: The Fragile Nature of Corporate Reputation
PLUMMER, JOSEPH T.
- In:
Journal of Advertising Research
45
(
2005
)
03
,
pp. 289-289
Persistent link: https://www.econbiz.de/10005425128
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