Studies suggest a bias against the publication of null (p > .05) results. Instead of significance, we advocate reporting effect sizes and confidence intervals, and using replication studies. If statistical tests are used, power tests should accompany them.

As Cicchetti indicates, agreement among reviewers is not high. This conclusion is empirically supported by Fiske and Fogg (1990), who reported that two independent reviews of the same papers typically had no critical point in common. Does this imply that journal editors should strive for a high...

Replication is rare in marketing. Of 1,120 papers sampled from three major marketing journals, none were replications. Only 1.8% of the papers were extensions, and they consumed 1.1% of the journal space. On average, these extensions appeared seven years after the original study. The publication...

In a recent edition of this journal, Borgatta et al. (1986), using hypothetical data, illustrated how the results produced by principal components analysis can be substantially different from those of common factor analysis. The present article, using seven well-known data sets, extends their...

The present paper addresses questions raised by Ball and Sawyer (2013--this issue) on Hubbard and Lindsay´s (this issue) article. In particular, it responds explicitly to their concerns about the possible drawbacks of using overlapping confidence intervals as a measure of significant sameness,...

Complaints about the value of academic business research in addressing real world issues are common. A change in research paradigms—from significant difference to significant sameness—is necessary to improve this situation. The present paper challenges research orthodoxy as representing poor...

ditorial procedures in the social and biomedical sciences are said to promote studies that falsely reject the null hypothesis. This problem may also exist in major marketing journals. Of 692 papers using statistical significance tests sampled from the Journal of Marketing, Journal of Marketing...