Marketers routinely make use of stated consumer preferences and the relative attribute-importance weights implied by these preferences when making decisions on issues such as advertising messages and product design. Using this information as a basis for managerial decision making is risky,...

This paper presents a decision framework that captures the major tradeoffs a firm faces when a software acquisition decision is made. This framework and the method of empirical analysis differ significantly from previous work on software acquisition. The software acquisition problem is depicted...

Effect size is a concept that can be especially useful in bioequivalence and studies designed to find important and not just statistically significant differences among responses to treatments based on independent random samples. We develop and explore a new effect size related to a maximal...

This paper proposes a conceptual and methodological understanding of the nature and extent of NGO integration into state and donor systems that is based on a dynamic view of NGOs as multidimensional organisations with financial, political, interpersonal, legal, values a technical dimensions that...