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Sensory and semantic bases of interactive imagery in an advertising context
Childers, Terry L. - 1982 - [Mikrofilm-Ausg.]
Persistent link: https://www.econbiz.de/10004842534
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International Marketing Involvement: The Construct, Dimensionality, and Measurement
Gencturk, Esra; Childers, Terry L.; Ruekert, Robert W. - In: Journal of international marketing 3 (1995) 4, pp. 11-38
Persistent link: https://www.econbiz.de/10007255023
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Toward a Conceptualization of Mail Survey Response Behavior
Childers, Terry L.; Skinner, Steven J. - In: Psychology & marketing 13 (1996) 2, pp. 185-210
Persistent link: https://www.econbiz.de/10007001688
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The Measurement of Intergenerational Communication and Influence on Consumption: Development, Validation, and Cross-Cultural Comparison of the IGEN Scale
Viswanathan, Madhubalan; Childers, Terry L.; Moore, … - In: Journal of the Academy of Marketing Science 28 (2000) 3, pp. 406-424
Persistent link: https://www.econbiz.de/10006152405
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Neuromarketing as a scale validation tool : understanding individual differences based on the style of processing scale in affective judgements
Lin, Meng-Hsien; Jones, William; Childers, Terry L. - In: Journal of consumer behaviour 23 (2024) 1, pp. 171-185
Persistent link: https://www.econbiz.de/10014468181
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Are low-literate and high-literate consumers different? Applying resource-matching theory to ad processing across literacy levels
Jae, Haeran; DelVecchio, Devon S.; Childers, Terry L. - In: Journal of consumer psychology : the official journal … 21 (2011) 3, pp. 312-324
Persistent link: https://www.econbiz.de/10009164407
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Expanding opportunities for online shoppers with disabilities
Childers, Terry L.; Kaufman-Scarborough, Carol - In: Journal of business research : JBR 62 (2009) 5, pp. 572-579
Persistent link: https://www.econbiz.de/10008891859
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1991 AMA Winter Educators' Conference
Childers, Terry L. (ed.) - Winter Educators' Conference <1991, Orlando, Fla.> - 1991
Persistent link: https://www.econbiz.de/10013274778