Gafni, Hadar; Hudon, Marek; Périlleux, Anaïs - In: Journal of business ethics : JBE 173 (2021) 4, pp. 777-793
Crowdfunding has created new opportunities for poor microentrepreneurs. One crucial question is the impact that the purpose of a loan—either business investment or basic necessities—may have on the success of a campaign. Investigating a prosocial crowdfunding platform, we find that loans...