Despite the significant emphasis that most instructors place on textbooks in introductory accounting courses, little research exists to describe how students use and interact with their textbooks. Using learning journals, 172 undergraduate students provided detailed, real-time accounts of their...

Purpose: Luxury brands seek to differentiate themselves from competitors by engaging in corporate social responsibility (CSR) practices. Although many luxury brands participate in CSR activities, it is unclear if luxury brands communicate these CSR activities to consumers. Therefore, this study...

Purpose: The relationship between musicians and the music industry has often been depicted as a dichotomy between creativity and commerce with musicians conflicted between their roles as artists and their roles as marketers of sound. Recently, marketing researchers have problematized this...