Carlsson, Fredrik; Mørkbak, Morten Raun; Olsen, Søren … - In: Journal of Choice Modelling 5 (2012) 2, pp. 19-37
This paper addresses the issue of ordering effects in choice experiments, and in particular how learning processes potentially affect respondents' stated preferences in a sequence of choice sets. In a case study concerning food quality attributes of chicken breast filets, we find evidence of...