Traditionally, marketing in financial services had been a largely tactical activity, concerned primarily with the advertising and selling of existing products. With the growth in environmental turbulence which characterized the 1980s the notion of marketing as a strategic activity became...

The marketing strategy of banks requires much thought and careful planning so as to address the constituent segments of the market. In particular, the issue of increasing customer sophistication versus demands for convenience needs to be approached, and this does not appear to be a clear‐cut...

Increasing deregulation in personal financial services in the UK raises important issues about the future of banks. This survey attempts to quantify the major trends in the personal financial services market, particularly from a bank perspective. A postal survey by the Nottingham Institute for...

Not only has the number of management buyouts increased rapidly in the last few years, but the actual size of the buyouts has also significantly increased.

In 1990/91, survey responses were gathered from 621 independent businesses located in Great Britain. A follow‐on telephone survey was conducted with 150 surviving firms in 1997. This survey gathered information surrounding the propensity of firms to export their goods or services abroad as...