Haught, Matthew J.; Wei, Ran; Karlis, Jack V. - In: International Journal of Mobile Computing and … 7 (2016) 1, pp. 1-14
This paper explores the reasons millions of people use stand-alone, task-oriented software programs designed for use on mobile devices, commonly known as “apps.” This study uses a survey with a probability sample of 576 app users. Consistent with the uses and gratifications approach,...