Die Diskussion um eine nachhaltige Entwicklung stellt auch die Verantwortlichen im Verkehrssektor vor die Aufgabe, Nachhaltigkeitsaspekte, insbesondere den Beitrag des Verkehrs zum Ausstoß von Klimagasen, bei ihren Entscheidungen zu berücksichtigen. Die Spezifik des Verkehrssektors besteht...

In this paper we first consider alternative measures of efficiency. We explain why simple partial productivity measures are inadequate as the basis of overall measures of efficiency, and outline two alternative approaches. The first is technical efficiency - the degree to which output is...

"Marketing is going through a revolution that rivals the impact of Gutenberg's printing press. Customers are in control and marketers have become an unnecessary annoyance. Smart marketers have learned to think in new ways, use new technology, and apply new processes. They've moved to a higher...