The present paper analyzes the out-migration of graduates to other German states or abroad based on the German Socio-Economic Panel (GSOEP). Applying duration analysis, it can be shown that, ten years after graduation, slightly more than seventy percent of the graduates still live in the state...

This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media. The new way of planning, steering and measuring marketing may...

Entwicklungen, Möglichkeiten, strategische Einordnung und Perspektiven von Realtime Advertising.- Die Anbieterseite: Werbeplatzvermarktung und Technik -- Die Nachfragerseite: Kampagnenkonzeption und Kreativität -- Aus der Praxis: Best Cases und Erfahrungswerte.