Irion, Jens; Lu, Jye-Chyi; Al-Khayyal, Faiz; Tsao, Yu-Chung - In: European Journal of Operational Research 222 (2012) 1, pp. 122-136
Managing shelf space is critical for retailers to attract customers and optimize profits. This article develops a shelf-space allocation optimization model that explicitly incorporates essential in-store costs and considers space- and cross-elasticities. A piecewise linearization technique is...