The contribution of market structure to the success of an electronic marketplace (e-marketplace) is an issue that has not received a great deal of attention in the literature. Although, researchers have given some attention to the antecedents of successful e-marketplace participation by...

The significance of the market structure, in particular the role of the market maker, on the overall success of a marketplace is still an unresolved issue. This paper examines market structures with a focus on the role of the market maker to identify the implications for participants of the...

In Australia, small and medium enterprises (SMEs), particularly rural SMEs, are perceived as being on the wrong side of the digital divide. Government at local and state levels has taken a leading role in the development of electronic marketplaces with an aim of improving SME participation. Many...

Although there has recently been an increased practitioner and media focus on electronic marketplaces, there still remains confusion over the advantages of participation. As a consequence organisations are finding difficulty in developing strategies, policies and procedures in relation to the...

[Abstract]: Rogers’ Diffusion of Innovation (DOI) theory identifies characteristics of the innovation and organisation as the two major sources of influence on innovative behaviour. However, the external environment represents a major potential source of influential factors on e-business...

There are concerns that despite government initiatives to promote adoption of electronic commerce, SMEs still fail to realise e‐commerce related benefits. It may therefore, seem premature to discuss electronic marketplaces in the context of SMEs. However, if SMEs ignore e‐marketplaces a...

Purpose – Most electronic market (e‐markets)‐based research that has been undertaken has primarily focused on the design and development of systems to support electronic trading within national boundaries and it has been implied that conducting business through this medium is beneficial to...