Delgado, Michael S.; Harriger, Jessica L.; Khanna, Neha - In: Ecological Economics 111 (2015) C, pp. 1-11
How much are consumers willing to pay to signal their environmental consciousness? We identify the signaling value of an environmental public good by focusing on hybrid cars and exploiting the physical uniqueness of the Toyota Prius relative to hybrids that look identical to their non-hybrid...