Customer loyalty as a concept is inherently attractive to retail businesses. In many companies however, customer loyalty is operationalised through the activities of an often part‐time and transient workforce. The case illustration presented here, and in particular the analysis of employee...

Purpose – This paper seeks to provide a detailed study of the impact of offers incorporating a time‐limit restriction on consumers in the context of price promotions. Time limited offers are those where a pricing offer is only available for a specified, normally relatively short, period of...

Purpose – The purpose of this paper is to chart the process of culture change within Durham National Savings, both before and after the public‐private partnership (PPP) of the organisation, and to examine dissent – in its many forms – as a dimension of employee resistance....

With the outsourcing of various HR activities increasingly falling under the remit of senior HR practitioners, Andrew Smith, outsourcing partner at international law firm Morrison & Foerster, outlines four obstacles you might encounter, and some of the steps you and your HR team can take to...

Purpose This paper aims to apply the Legitimacy-Based View (LBV) of political risk to the experience of the Hongkong and Shanghai Banking Corporation (HSBC) in the First World War. The paper shows that HSBC’s ability to survive this conflict was due, in part, to its ability to manage political...

Consumer research and marketing rarely examine illegal forms of economic life despite the fact that market terminology is often (and increasingly) applied to describe the exchange relations in illicit markets like prostitution and drug consumption. Represents an attempt to use a consumer...

Cover -- Half Title -- Title Page -- Copyright Page -- Table of Contents -- List of Figures -- List of Tables -- Preface -- Acknowledgements -- Chapter 1 An introduction to consumer analytics -- Introduction -- The context of contemporary marketing -- Why data-driven? -- Operational imperatives...