Morton, Fiona Scott; Zettelmeyer, Florian; Silva-Risso, … - In: Journal of Industrial Economics 49 (2001) 4, pp. 501-19
We investigate the effect of Internet car referral services on dealer pricing of automobiles in California. Customers of an online service pay on average 2% less for their car ($450 for the average car). 25% of the savings come from purchasing at low-price dealerships affiliated with the online...