Yoon, Sung-Joon; Choi, Dong-Choon; Park, Jong-Won - In: The Service Industries Journal 27 (2007) 4, pp. 371-388
From the viewpoint of internal marketing, employees who are content in their job may be motivated to satisfy their customers better than ones who are not content. Another relevant premise is that the content employees, because of their work motivation, would eventually help improve the...
