The advancement of Internet technology has enabled new formats for selling products in the B2C online auctions. At present, on the major online auction sites, there exist three popular selling formats, namely, the posted price, pure auction and buy-price auction formats. It is an important...

With the rapid development of Web 2.0 applications, social media have increasingly become a major factor influencing the purchase decisions of customers. Longitudinal individual and engagement behavioral data generated on social media sites post challenges to integrate diverse heterogeneous data...