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The profit implications of altruistic versus egoistic orientations for business-to-business exchanges
Hill, Ronald Paul; Watkins, Alison - In: International journal of research in marketing : IJRM ; … 26 (2009) 1, pp. 52-59
Persistent link: https://www.econbiz.de/10003822814
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A simulation of moral behavior within marketing exchange relationships
Hill, Ronald Paul; Watkins, Alison - In: Journal of the Academy of Marketing Science 35 (2007) 3, pp. 417-429
Persistent link: https://www.econbiz.de/10003531884
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A simulation of business-to-business decision making in a relationship marketing context
Watkins, Alison; Hill, Ronald Paul - In: Industrial marketing management : the international … 38 (2009) 8, pp. 994-1005
Persistent link: https://www.econbiz.de/10003924890
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Morality in marketing : oxymoron or good business practice?
Watkins, Alison; Hill, Ronald Paul - In: Journal of business research : JBR 64 (2011) 8, pp. 922-927
Persistent link: https://www.econbiz.de/10009228969
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#8216The Impact of Personal and Organizational Moral Philosophies on Marketing Exchange Relationships: A Simulation Using the Prisoner#8217s Dilemma Game#8217
Watkins, Alison; Hill, Ronald Paul - In: Journal of business ethics : JOBE 62 (2005) 3, pp. 253-266
Persistent link: https://www.econbiz.de/10006873736
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A simulation of business-to-business decision making in a relationship marketing context
Watkins, Alison; Hill, Ronald Paul - In: Industrial marketing management : the international … 38 (2009) 8, pp. 994-1005
Persistent link: https://www.econbiz.de/10008332347
Cover Image
The profit implications of altruistic versus egoistic orientations for business-to-business exchanges
Hill, Ronald Paul; Watkins, Alison - In: International journal of research in marketing : IJRM ; … 26 (2009) 1, pp. 52-59
Persistent link: https://www.econbiz.de/10008225844
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Morality in marketing: Oxymoron or good business practice?
Watkins, Alison; Hill, Ronald Paul - In: Journal of business research : JBR 64 (2011) 8, pp. 922-928
Persistent link: https://www.econbiz.de/10009017503
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The profit implications of altruistic versus egoistic orientations for business-to-business exchanges
Hill, Ronald Paul; Watkins, Alison - In: International journal of research in marketing : IJRM ; … 26 (2009) 1, pp. 52-60
Persistent link: https://www.econbiz.de/10008884887
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A simulation of business-to-business decision making in a relationship marketing context
Watkins, Alison; Hill, Ronald Paul - In: Industrial marketing management : the international … 38 (2009) 8, pp. 994-1006
Persistent link: https://www.econbiz.de/10008889831