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MARKETING - Overcoming Consume...
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Friedrich, Colette
38
Garcia, Rosanna
35
Bardhi, Fleura
33
Alewell, Dorothea
11
Eckhardt, Giana M.
11
Martin, Simone
10
Güth, Werner
8
Kuklys, Wiebke
7
Toubia, Olivier
7
Goldenberg, Jacob
5
Kandemir, Destan
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Oxoby, Robert J.
5
Rummel, Paul
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Calantone, Roger
4
Hauser, John
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Fernandez, Roberto M.
3
Sharifonnasabi, Zahra
3
Sultan, Fareena
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Venkatraman, Meera
3
Arnould, Eric J.
2
Belk, Russell W.
2
Choi, Pilsik
2
Dunn, Dan T.
2
Eckhardt, Giana M
2
Fournier, Susan
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Garcia-Rada, Ximena
2
Gensler, Sonja
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Johnson, Devon S.
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Lassk, Felicia
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Luedicke, Marius K.
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Mimoun, Laetitia
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Morewedge, Carey K.
2
Nair, Anand
2
Nanavaty-Dahl, Jayne
2
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2
Whitley, Sarah C.
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Zhang, Ting
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Psychology & marketing
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The journal of business & industrial marketing
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Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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Beschäftigungsstabilität im Wandel? : Empirische Befunde und theoretische Erklärungen für West- und Ostdeutschland
1
Business & Management
1
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Der Betriebswirt : Management in Wissenschaft und Praxis
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Harvard-Business-Manager : das Wissen der Besten
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ECONIS (ZBW)
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OLC EcoSci
25
RePEc
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1
Overcoming consumer resistance to innovation
Garcia, Rosanna
;
Bardhi, Fleura
;
Friedrich, Colette
- In:
MIT sloan management review
48
(
2006/07
)
4
,
pp. 82-88
Persistent link: https://www.econbiz.de/10003512597
Saved in:
2
The drivers for collective horizontal coopetition : a case study of screwcap initiatives in the intrnational wine industry
Choi, Pilsik
;
Garcia, Rosanna
;
Friedrich, Colette
- In:
International journal of strategic business alliances
1
(
2009/10
)
3
,
pp. 271-290
Persistent link: https://www.econbiz.de/10003947095
Saved in:
3
The drivers for collective horizontal coopetition : a case study of screwcap initiatives in the intrnational wine industry
Choi, Pilsik
;
Garcia, Rosanna
;
Friedrich, Colette
- In:
International journal of strategic business alliances
1
(
2009/10
)
3
,
pp. 271-290
Persistent link: https://www.econbiz.de/10009889684
Saved in:
4
Wine, hybrids and nanotech : exploring the undesirables
Garcia, Rosanna
- In:
Michigan State University contributions to …
,
(pp. 139-148)
.
2009
Persistent link: https://www.econbiz.de/10003850064
Saved in:
5
Types of innovation
Garcia, Rosanna
- In:
Encyclopedia of technology and innovation management
,
(pp. 89-95)
.
2010
Persistent link: https://www.econbiz.de/10003945674
Saved in:
6
The language of entrepreneurship : an exploratory gender-coding study
Garcia, Rosanna
-
2022
Persistent link: https://www.econbiz.de/10013171322
Saved in:
7
Creating and marketing new products and services
Garcia, Rosanna
-
2014
Persistent link: https://www.econbiz.de/10013548460
Saved in:
8
Determinanten der Einschätzung vertrauenswürdigen Verhaltens von Transaktionspartnern : ein anwendungsorientierter Erklärungsbeitrag zur Bildung subjektiver Wahrscheinlichkeiten
Friedrich, Colette
- In:
Zeitschrift für Personalforschung : ZfP
19
(
2005
)
4
,
pp. 361-364
Persistent link: https://www.econbiz.de/10010423188
Saved in:
9
Vertrauenswürdiges Verhalten von Transaktionspartnern : Determinanten der Einschätzung
Friedrich, Colette
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10004823800
Saved in:
10
Relational Spending in Funerals : Caring for Others Loved and Lost
Whitley, Sarah C.
;
Garcia‐Rada, Ximena
;
Bardhi, Fleura
; …
- In:
Journal of Consumer Psychology
32
(
2021
)
2
,
pp. 211-231
Persistent link: https://www.econbiz.de/10012535542
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