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Integrating sustainable tourism and marketing management : can national parks provide the framework for strategic change?
Gilmore, Audrey; Simmons, Geoff - In: Strategic change : SC ; briefings in entrepreneurial finance 16 (2007) 5, pp. 191-200
Persistent link: https://www.econbiz.de/10003534435
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Reflections on methodologies for research at the marketing/entrepreneurship interface
Gilmore, Audrey - In: Journal of research in marketing and entrepreneurship : JRME 12 (2010) 1, pp. 11-20
Persistent link: https://www.econbiz.de/10008798475
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Entrepreneurial and SME marketing
Gilmore, Audrey - In: Journal of research in marketing and entrepreneurship : JRME 13 (2011) 2, pp. 137-145
Persistent link: https://www.econbiz.de/10009507692
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Managerial interactions of internal marketing
Gilmore, Audrey - In: Internal marketing : directions for management, (pp. 75-92). 2000
Persistent link: https://www.econbiz.de/10001581419
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Services, marketing and management
Gilmore, Audrey - 2003 - 1. publ.
Persistent link: https://www.econbiz.de/10001736335
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Services, marketing and management
Gilmore, Audrey - 2003 - Online-Ausg.
This text provides an overview of the characteristics and underlying principles of delivering services in today's marketplace, and places these issues in the context of the frameworks and activities of various types of organization, such as financial services, tourism, charities and museums
Persistent link: https://www.econbiz.de/10013208146
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Services, marketing and management
Gilmore, Audrey - 2003
Persistent link: https://www.econbiz.de/10004662270
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Reflections on methodologies for research at the marketing/entrepreneurship interface
Gilmore, Audrey - In: Journal of research in marketing and entrepreneurship : JRME 12 (2010) 1, pp. 11-20
Persistent link: https://www.econbiz.de/10009897786
Cover Image
Entrepreneurial and SME marketing
Gilmore, Audrey - In: Journal of research in marketing and entrepreneurship : JRME 13 (2011) 2, pp. 137-145
Persistent link: https://www.econbiz.de/10009897795
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Services marketing and management
Gilmore, Audrey - 2003
Services Marketing and Management covers the core topics of services management in a concise and informative manner. The text: - provides an overview of the characteristics and underlying principles of delivering services in today's marketplace - places these underlying issues in the context of...
Persistent link: https://www.econbiz.de/10012673038