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A new era of consumer marketing? : an application of co-creational marketing in the music industry
Gamble, Jordan; Gilmore, Audrey - In: European journal of marketing : EJM 47 (2013) 11/12, pp. 1859-1888
Persistent link: https://www.econbiz.de/10010205966
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Editorial: strategic marketing management in small and medium-sized enterprises
Gilmore, Audrey; Kraus, Sascha; O'Dwyer, Michele; … - In: International entrepreneurship and management journal 8 (2012) 2, pp. 141-143
Persistent link: https://www.econbiz.de/10010219536
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Four questions of entrepreneurial marketing education : perspectives of university educators
Gilmore, Audrey; McAuley, Andrew; Miles, Morgan P.; … - In: Journal of business research : JBR 113 (2020), pp. 189-197
Persistent link: https://www.econbiz.de/10012230468
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An exploratory examination of the strategic direction of the Gaelic Athletic Association via the application of sports marketing segmentation bases
Gallagher, Damian; O'Connor, Christina; Gilmore, Audrey - In: Marketing intelligence & planning 34 (2016) 2, pp. 203-222
Persistent link: https://www.econbiz.de/10011568665
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Anatomy of competitive advantage : towards a contingency theory of entrepreneurial marketing
Whalen, Peter; Uslay, Can; Pascal, Vincent J.; Omura, Glenn - In: Journal of strategic marketing 24 (2016) 1, pp. 5-19
Persistent link: https://www.econbiz.de/10011580495
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The influence of entrepreneurial marketing processes and entrepreneurial self-efficacy on community vulnerability, risk, and resilience
Miles, Morgan P.; Lewis, Gemma K.; Hall-Phillips, Adrienne - In: Journal of strategic marketing 24 (2016) 1, pp. 34-46
Persistent link: https://www.econbiz.de/10011580580
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Aggravated fragmentation : a case study of SME behaviour in two emerging heritage tourism regions
McCamley, Claire; Gilmore, Audrey - In: Tourism management : research, policies, practice 60 (2017), pp. 81-91
Persistent link: https://www.econbiz.de/10011675946
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Strategic marketing planning for heritage tourism : a conceptual model and empirical findings from two emerging heritage regions
McCamley, Claire; Gilmore, Audrey - In: Journal of strategic marketing 26 (2018) 2, pp. 156-173
Persistent link: https://www.econbiz.de/10011861433
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Value and alliance capability and the formation of strategic alliances in SMEs : the impact of customer orientation and resource optimisation
O'Dwyer, Michele; Gilmore, Audrey - In: Journal of business research : JBR 87 (2018), pp. 58-68
Persistent link: https://www.econbiz.de/10011866543
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Competitor orientation in successful SMEs : an exploration of the impact on innovation
O'Dwyer, Michele; Gilmore, Audrey - In: Journal of strategic marketing 27 (2019) 1, pp. 21-37
Persistent link: https://www.econbiz.de/10012202441