Against a background of extraordinary growth in the popularity of betting and gaming across many countries of the world, there has never been a greater need for a study into gambling's most important factor - its economics.This collection of original contributions drawn from such leading experts...

In recent years leading figures in a variety of fields - political, financial, medical, and organizational - have become acutely aware of the need to effectively incorporate aspects of risk into their decision-making. This book addresses a wide range of contemporary issues in decision research,...

Motivation for betting and risk taking -- Toward an explanation of betting as a leisure pursuit -- Costing excitement in leisure betting -- Successful betting strategies : evidence from the UK off-course betting market -- The impact of complexity on decision-making behaviour -- The complex...