Purpose – This paper aims to establish a two‐part research agenda for marketing in supply chain management (SCM) through the application of an interdisciplinary model, using marketing, operations, logistics/purchasing, and information technology as the nodes for a model....

This article classifies the significant research in the marketing‐manufacturing interface using a framework in three dimensions: process versus outcome, level of interaction (strategic, tactical, or operational), and consideration of situational dimensions. The classification demonstrates that...

Purpose – To determine the criteria for internal benchmarking candidate processes. Using those criteria, to develop a decision flowchart to employ internal or external benchmarking. To then propose a framework for implementing internal benchmarking in an organization. Finally, to use a case...

The rapid growth of online auctions underscores the need to analyze the mechanism of online auctions and to establish a theoretical research framework based on the business models adopted by successful organizations. While the theoretical and empirical research bases for traditional auctions are...

Purpose – The purpose of this paper is to investigate whether managers can acquire strategic skills using management education methods in lieu of experience. It demonstrates that experienced‐based pedagogical methods can be effective in developing traditional skills or “hard” skills and...