Ayres, Robert U.; Steger, Wilbur A. - In: Journal of Business Strategy 6 (1985) 1, pp. 66-76
Traditionally, it has been thought that a product life cycle is as irreversible as a biological life cycle. That is, a product inevitably moves from birth to adolescence, maturity, and death. Now there is mounting evidence that a turnabout in management thinking is under way. The new thinking is...