The paper attempts to explore the role of networks in small firms' internationalization in Tanzania. It notes that while firm internationalization has been studied extensively, inquiry into how small firms enter foreign markets and the strategies they use has not received much attention. The...

The changes in market dynamics, customer-to-customer interactions, and the use of artificial intelligence have created a great concern among marketers in understanding customer behaviours such as customer loyalty. Policymakers account for the provision of quality service in terms of subscription...

Environmental issues and macro marketing -- Section A: Environment -- Foreign aid on economic growth in Africa : does its effect vary from low to middle-income countries? / Aye Mengistu Alemu and Jin-Sang Lee -- Fishing in dangerous waters? : how narratives of "piracy" and "security" shaped...