Martin, Lynn; Jerrard, Bob; Wright, Lucy - In: International Journal of Contemporary Hospitality Management 31 (2019) 8, pp. 3018-3036
Purpose: The decline of the British public house (pub), well documented over the past three decades, is often linked to detrimental social and economic conditions in communities. The purpose of this study was to explore brewery responses to turbulent market conditions for the pub trade, with a...