In marketing research, industrial buyer-seller relationships are frequently analyzed by Transaction Cost Economics (TCE). The TCE rationale tends to emphasize the benefits of reduced flexibility in relationships. Institutional safeguards are recommended in order to protect against behavioral...

Purpose The purpose of this paper is to provide a systematic overview with guidelines how to use partial least squares (PLS) path modeling in longitudinal studies. Practical examples from a study of the acceptance of battery electric vehicles (BEVs) in corporate fleets are used for demonstration...

Asymmetric dependence in buyer-seller relationship is probably among the most widely studied phenomena in relationship research. However, the focus on asymmetric resource dependence has mainly addressed risks within the buyer-seller dyad and has largely disregarded external types of risk...

Purpose – Much research has been dedicated to the screening of new product ideas. Far less is known, however, about how to select the most promising new service ideas. Moreover, the specific characteristics of business services are rarely taken into account. This paper aims to investigate this...