Bolancé, Catalina; Guillen, Montserra; Nielsen, Jens Perch - In: Risks 6 (2018) 1, pp. 1-12
Prospective customers of financial and insurance products can be targeted based on the profit the provider expects to earn from them. We present a model for individual expected profit and two alternatives for calculating optimal personalized prices that maximize the expected profit. For one of...