Unlike the IB literature whose emphasis within the term ‘psychic distance’ has been more on “distance” and less on “psychic,” our starting point is all “psychic” and no “distance,” assuming distance is defined as the difference between two countries. We propose that psychic...

Purpose – A pressing issue with mobile applications (apps) is continued use. The expectancy disconfirmation theory is employed as the theoretical basis for most studies on continuance. Recognising the experiential aspects of using mobile apps, the purpose of this paper is to extend the...

In a rapidly changing environment, the priorities derived using the analytic hierarchy process (AHP) approach at one point in time might very likely change in the near future. Thus, in order to adapt to such ever-changing environment, it is of primary importance to be able to follow the change...