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Consumer behaviour
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Bradlow, Eric T.
136
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16
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14
Hui, Sam K.
11
Musalem, Andrés
9
Schweidel, David A.
9
Kunreuther, Howard
7
Park, Young-Hoon
7
Zhang, Yao
7
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6
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5
Silvasi, Gabriel
5
Chandon, Pierre
4
Ding, Min
4
Hoch, Stephen J.
4
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4
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4
Rao, Vithala R.
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Schwartz, Eric M.
4
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Thomadsen, Raphael
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Young, Scott H.
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Corsten, Daniel
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Morrin, Maureen
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
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Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
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ECONIS (ZBW)
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31
Predicting customer value using clumpiness : from RFM to RFMC
Zhang, Yao
;
Bradlow, Eric T.
;
Small, Dylan S.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 195-208
Persistent link: https://www.econbiz.de/10010515923
Saved in:
32
Reflections on the replication corner : in praise of conceptual replications
Lynch, John G.
;
Bradlow, Eric T.
;
Huber, Joel
;
Lehmann, …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 333-342
Persistent link: https://www.econbiz.de/10011428851
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33
Stockpiling points in linear loyalty programs
Stourm, Valeria
;
Bradlow, Eric T.
;
Fader, Peter
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 253-267
Persistent link: https://www.econbiz.de/10010526556
Saved in:
34
Fusing aggregate and disaggregate data with an application to multiplatform media consumption
Feit, Elea McDonnell
;
Wang, Pengyuan
;
Bradlow, Eric T.
; …
- In:
Journal of marketing research : JMR
50
(
2013
)
3
,
pp. 348-364
Persistent link: https://www.econbiz.de/10009755700
Saved in:
35
Visual influence and social groups
McShane, Blake
;
Bradlow, Eric T.
;
Berger, Jonah
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 854-871
Persistent link: https://www.econbiz.de/10009688789
Saved in:
36
Automatic construction of conjoint attributes and levels from online customer reviews
Lee, Thomas Y.
;
Bradlow, Eric T.
-
2007
Persistent link: https://www.econbiz.de/10009410939
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37
Model selection using database characteristics : developing a classification tree for longitudinal incidence data
Schwartz, Eric M.
;
Bradlow, Eric T.
;
Fader, Peter
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
2
,
pp. 188-205
Persistent link: https://www.econbiz.de/10010358791
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38
PIE : a holistic preference concept and measurement model
Kim, Hye-jin
;
Park, Young-hoon
;
Bradlow, Eric T.
;
Ding, Min
- In:
Journal of marketing research : JMR
51
(
2014
)
3
,
pp. 335-351
Persistent link: https://www.econbiz.de/10010380954
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39
Meta-analysis using information reweighting : an application to online advertising
Wang, Pengyuan
;
Bradlow, Eric T.
;
George, Edward I.
- In:
Quantitative marketing and economics : QME
12
(
2014
)
2
,
pp. 209-233
Persistent link: https://www.econbiz.de/10010386340
Saved in:
40
Customer acquisition via display advertising using multi-armed bandit experiments
Schwartz, Eric M.
;
Bradlow, Eric T.
;
Fader, Peter
-
2013
Persistent link: https://www.econbiz.de/10010342020
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