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The Variety of an Assortment - We model the perceived variety of an assortment in terms of the multiattribute features and spatial positions of its individual objects
Hoch, Stephen J.; Bradlow, Eric T.; Wansink, Brian - In: Marketing science : the marketing journal of the … 18 (1999) 4, pp. 527-546
Persistent link: https://www.econbiz.de/10006910695
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F INFORMATION COMMERCE & TECHNOLOGY - The little engines that could: Modeling the performance of World Wide Web search engines Fc:000
Bradlow, Eric T.; Schmittlein, David C. - In: Operations research, Management science : OR MS ; the … 41 (2001) 4, pp. 445-446
Persistent link: https://www.econbiz.de/10006512068
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Barter Markets for Conjoint Analysis
Ding, Min; Park, Young-Hoon; Bradlow, Eric T. - In: Management science : journal of the Institute for … 55 (2009) 6, pp. 1003-1017
Persistent link: https://www.econbiz.de/10008261190
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Research Note-The Traveling Salesman Goes Shopping: The Systematic Deviations of Grocery Paths from TSP Optimality
Hui, Sam K.; Fader, Peter S.; Bradlow, Eric T. - In: Marketing science : the marketing journal of the … 28 (2009) 3, pp. 566-572
Persistent link: https://www.econbiz.de/10008263138
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Editorial-Analytical Transparency
Bradlow, Eric T.; Coughlan, Anne T. - In: Marketing science : the marketing journal of the … 28 (2009) 3, pp. 403-404
Persistent link: https://www.econbiz.de/10008263150
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Editorial-Analytical Transparency
Bradlow, Eric T.; Coughlan, Anne T. - In: Marketing science : the marketing journal of the … 28 (2009) 3, pp. 403
Persistent link: https://www.econbiz.de/10008263151
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Who's Got the Coupon? Estimating Consumer Preferences and Coupon Usage from Aggregate Information
Musalem, Andrés; Bradlow, Eric T.; Raju, Jagmohan S. - In: Journal of marketing research : JMR 45 (2008) 6, pp. 715-730
Persistent link: https://www.econbiz.de/10008148352
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Understanding Service Retention Within and Across Cohorts Using Limited Information
Schweidel, David A.; Fader, Peter S.; Bradlow, Eric T. - In: Journal of marketing 72 (2008) 1, pp. 82-94
Persistent link: https://www.econbiz.de/10008171124
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Editorial-Does Everything Not Being Resolved Equal Nothing Gained? Bringing in the Wisdom of the Academic Crowd
Bradlow, Eric T. - In: Marketing science : the marketing journal of the … 28 (2009) 5, pp. 809
Persistent link: https://www.econbiz.de/10008318786
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Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase
Chandon, Pierre; Hutchinson, J.Wesley; Bradlow, Eric T.; … - In: Journal of marketing 73 (2009) 6, pp. 1-17
Persistent link: https://www.econbiz.de/10008328604