Jasimuddin, Sajjad M. - In: Journal of Business & Industrial Marketing 16 (2001) 1, pp. 59-68
Saudi Arabia is one of the world’s wealthiest nations per capita and, through possession of a large share of the world’s oil resources, an economic power. However, oil continues to dominate exports, but industrialization efforts of the 1980s have led to a considerable diversification, with a...