This article describes the development of vegetable marketing in Ho Chi Minh City (Vietnam), where modern distribution outlets are competing fiercely with traditional traders for wholesale and retail customers. Data from interviews with supply chain stakeholders and a survey of vegetable...

This article describes the development of vegetable marketing in Ho Chi Minh City (Vietnam), where modern distribution outlets are competing fiercely with traditional traders for wholesale and retail customers. Data from interviews with supply chain stakeholders and a survey of vegetable...

Purpose – To demonstrate that collaborative commerce is not restricted to trade in branded products between large, multi‐national organisations. Design/methodology/approach – Insights from extensive field research in Viet Nam. Findings – The benefits from collaborative commerce are plain...

This article presents a conceptual framework for the analysis of vegetable supply chains in a South East Asian context and the role wholesale markets play in these chains. Following a review of the literature on food marketing systems in developing countries and preliminary fieldwork in South...

In Vietnam, the marketing of fruits and vegetables is characterized by a diversity of distribution chains that includes formal markets, street vendors, shops and supermarkets. Presently, the government is promoting the expansion of supermarket distribution and eliminating all informal trade. The...

In Vietnam, the marketing of fruits and vegetables is characterized by a diversity of distribution chains that includes formal markets, street vendors, shops and supermarkets. Presently, the government is promoting the expansion of supermarket distribution and eliminating all informal trade. The...

The development of supermarkets in Vietnam, as in other emerging countries, goes along with an increasing concern on the part of purchasers for food quality. The paper investigates whether farmer organisations are able to help small-scale farmers get access to supermarkets, and the role that...

The development of supermarkets in Vietnam, as in other emerging countries, is accompanied by increasing consumer concern for food quality. This paper investigates whether farmer organizations are able to help small-scale farmers obtain access to supermarkets as well as examines the role that...