Whiting, Rosalind Heather; Hansen, Paul; Sen, Anindya - In: Journal of Intellectual Capital 18 (2017) 1, pp. 170-188
Purpose The purpose of this paper is to develop a rating and scoring tool for measuring small and medium enterprises’ (SMEs) reputation, engagement and goodwill (REG), including internet presence and following on social media, by an exploratory study undertaken in New Zealand....