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International marketing

Cateora, Philip R.; Graham, John L. - 1999 - 10. ed., internat. ed

Persistent link: https://www.econbiz.de/10000659795

Explorations of negotiation behaviors in ten foreign cultures using a model developed in the United States

Graham, John L.; Mintu, Alma T.; Rodgers, Waymond - 2008

Persistent link: https://www.econbiz.de/10003729085

International marketing

Cateora, Philip R.; Gilly, Mary C.; Graham, John L. - 2009 - 14. ed.

Persistent link: https://www.econbiz.de/10003743761

China now : doing business in the world's mots dynamic market

Lam, N. Mark; Graham, John L. - 2007

Taking your first steps -- Knowledge is a MOM's best friend -- From your mind's eye to the palm of your hand : creating your prototype -- Put on your detective hat : market research -- Protect yourself : all about patents, copyrights and trademarks -- Getting the goods : manufacturing -- Taking...

Persistent link: https://www.econbiz.de/10003330420

Managing face-to-face international negotiations

Graham, John L.; Requejo, William Hernández - In: Organizational dynamics : a quarterly review of … 38 (2009) 2, pp. 167-177

Persistent link: https://www.econbiz.de/10003860180

Gender differences in the pricing of professional services : implications for income and customer relationships

Cron, William L.; Gilly, Mary C.; Graham, John L.; … - In: Organizational behavior and human decision processes : … 109 (2009) 1, pp. 93-105

Persistent link: https://www.econbiz.de/10003849223

Explorations of national culture and word-of-mouth referral behavior in the purchase of industrial services in the United States and Japan

Money, R. Bruce; Gilly, Mary C.; Graham, John L. - 2006

Persistent link: https://www.econbiz.de/10003410658

Business negotiations in Canada, Maxico, and United States

Adler, Nancy J.; Graham, John L.; Schwarz Gehrke, Theodore - In: Journal of business research : JBR 15 (1987) 5, pp. 411-429

Persistent link: https://www.econbiz.de/10003464781

Relationship-oriented cultures, corruption, and international marketing success

Chandler, Jennifer D.; Graham, John L. - In: Journal of business ethics : JOBE 92 (2010) 2, pp. 251-267

Persistent link: https://www.econbiz.de/10003959449

Doing business with the new Japan : succeeding in America's richest international market

Hodgson, James Day; Sano, Yoshihiro; Graham, John L. - 2008 - 2. ed.

Persistent link: https://www.econbiz.de/10003492600

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