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Purpose: The purpose of this paper is to demonstrate the non-academic impact in supply chain management (SCM) research through the application of three distinctive approaches to phenomenological methodology in different contexts. Design/methodology/approach: Evidence-based examples from three...
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Full-text of this article is not available in this e-prints service. This article was originally published following peer-review in the British Food Journal, published by and copyright Emerald Publishing Group Limited.
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Purpose: The purpose of this paper is to assess the benefits of integrating IT tracking and routing systems into last-mile distribution operations. The paper also demonstrates the role of field experiments as a valid approach for improving the rigour of logistics research....
Persistent link: https://www.econbiz.de/10012540349
Purpose: This paper aims to define and frame the understanding of customer journeys, associated areas of consumer decision-making process stages and touch point categories based on an ownership perspective. Design/methodology/approach: The research is based on a detailed literature review of...
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