In "Marketing Information: A Competitive Analysis,'' Sarvary and Parker (1997) (S&P) [Marketing Science, 16(1): 24-38] argue that in part of the parameter space that they considered, a reduction in the price of one information product can lead to an increase in demand for another information...

This paper proposes a spatial statistical approach to identifying the deprived areas where the access to grocery foods is restricted due to the destitute economic status of the target residents (the poor). For this purpose, the ratio of the expected population demand and observed food supply in...

Over the past ten years there has been increased recognition of the importance of publicity as a means of generating product awareness. Despite this, previous research has seldom investigated the impact of publicity on demand. We contribute to the literature by (i) proposing a new method for the...

Recent years have seen considerable changes in the technology of transportation with the development of high-speed rail networks, more fuel-efficient automobiles and aircraft, and the widespread adoption of informatics in disciplines such as traffic management and supply chain logistics. The...

Demand for parcel delivery services has rapidly increased recently mainly due to the tremendous growth of e-commerce worldwide. Responding to changes in parcel volume with small-sized frequent shipments poses a great challenge to parcel delivery companies, as they need to rationalize the cost of...

Purpose – The purpose of this paper is to study how cost efficiency and the reliability of a physical distribution network are affected by changes in online shopping demand and to suggest how logistics service providers can respond to such changes. Design/methodology/approach – Based on a...