Voigt, Kai‐Ingo; Saatmann, Michael; Schorr, Sascha - In: Journal of Enterprise Information Management 21 (2008) 4, pp. 424-439
Purpose – This research aims to analyze the potential of revenue management in the German car industry. The concept offers the chance for original equipment manufacturers (OEMs) to be more customer‐oriented to reduce costs and increase earnings. To implement revenue management, criteria are...