In the European Union, and Germany in particular, the transport of livestock is an essential step in the meat production process. Pig transport especially, has frequently been the focus of public interest. In the last several decades, awareness for animal welfare has grown in society, which has...

Nach den aktuellen Erkenntnissen der nutztierwissenschaftlichen Forschung rekurriert das Verständnis von Animal Welfare auf vier Kriterien: Haltungssystem, Management, Tiergesundheit und Tierverhalten (KEELING und KJÆRNES, 2009). Es ist jedoch unklar, inwieweit sich dieses Verständnis auch in...

As a result of the expiry of the EU milk quota on April 1st 2015, raw milk procurement in the German dairy industry faces major changes. Delivery contracts between dairy farmers and milk processors are the basic coordination mechanism of business relationships and need thus to be adapted to the...

Based on media discussion about animal production systems and animal welfare in Germany that mainly relies on pictures, this study analyses the citizen perception of intensive broiler fattening. In a survey experiment, five pictures from a 40,000 broiler barn were shown to citizens. The pictures...

Direct marketing of food may enable farmers to generate higher incomes. Originally, direct marketing comprised on farm sales and weekly markets, but it has recently developed into a professionalized marketing approach of various forms. Hereby, the direct marketers differ by marketing channel,...

Using eye-tracking, this study investigates fixation duration of students viewing pictures of pigs, which systematically vary in the facial expression of the pig and in the barn setting. The aim of this study is to analyze which picture elements are viewed and for how long, as well as how...