Peng, Mike W.; Li Sun, Sunny; Blevins, Dane P. - In: Multinational Business Review 19 (2011) 2, pp. 106-119
Purpose – The paper aims to argue that the social responsibility of international business (IB) scholars is to seek truth, disseminate learning, and make a difference on issues crucial to the global economy. Design/methodology/approach – Instead of making philosophical and abstract arguments...