Saffu, Kojo; Walker, John H.; Mazurek, Marica - In: International Journal of Emerging Markets 5 (2010) 2, pp. 203-226
Purpose – The goal of this paper is to examine the link between consumer ethnocentrism (CE) and the attitudes of two consumer groups to a buy local campaign in a transitioning economy, Slovakia. Design/methodology/approach – Using a structured questionnaire, data were collected from 211...