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Nutri-Score Vs. Nutrition Claim : the effects of incongruent front-of-pack nutritional information on consumer perceptions of product healthiness, brand attitude, and purchase inte...

Janssen, Loes; Bogaert, Eline A. M. - In: Journal of food products marketing : innovations in … 29 (2023) 2/3, pp. 69-81

Persistent link: https://www.econbiz.de/10014289609

Reminders of money change the self-concept

Vohs, Kathleen D. - In: The Routledge companion to identity and consumption, (pp. 244-250). 2013

Persistent link: https://www.econbiz.de/10009700282

Go local or go global: how local brands promote buying impulsivity

De Vries, Eline L.E.; Fennis, Bob M. - In: International Marketing Review 37 (2019) 1, pp. 1-28

Purpose: Using food brands as a case in point, the purpose of this paper is to examine the relationship between a local vs global brand positioning strategy and buying impulsivity, as well as the mediating role of construal level. The findings add a psychological argument to the array of...

Persistent link: https://www.econbiz.de/10012072562

Rest in peace? : brand-induced mortality salience and consumer behavior

Fransen, Marieke L.; Fennis, Bob Michaël; Pruyn, Ad; … - In: Journal of business research : JBR 61 (2008) 10, pp. 1053-1061

Persistent link: https://www.econbiz.de/10003766344

The persuasiveness of online safety cues : the impact of prevention focus compatibility of web content on consumers' risk perceptions, attitudes, and intentions

Noort, Guda van; Kerkhof, Peter; Fennis, Bob M. - In: Journal of interactive marketing : a quarterly … 22 (2008) 4, pp. 58-72

Persistent link: https://www.econbiz.de/10003795388

You are what you wear: brand personality influences on consumer impression formation

Fennis, Bob Michaël; Pruyn, Ad - In: Journal of business research : JBR 60 (2007) 6, pp. 634-639

Persistent link: https://www.econbiz.de/10003487042

The role of social presence in mortality salience effects

Fransen, Marieke L.; Smeesters, Dirk; Fennis, Bob Michaël - In: Journal of business research : JBR 64 (2011) 1, pp. 29-33

Persistent link: https://www.econbiz.de/10008806363

The psychology of advertising

Fennis, Bob Michaël; Stroebe, Wolfgang - 2010

Persistent link: https://www.econbiz.de/10003874948

Print advertising : vivid content

Fennis, Bob Michaël; Das, Enny; Fransen, Marieke L. - In: Journal of business research : JBR 65 (2012) 6, pp. 861-864

Persistent link: https://www.econbiz.de/10009552427

Bridging the intention-behavior gap : inducing implementation intentions through persuasive appeals

Fennis, Bob Michaël; Adriaanse, Marieke A.; Stroebe, … - In: Journal of consumer psychology : JCP : the official … 21 (2011) 3, pp. 302-311

Persistent link: https://www.econbiz.de/10009259704