Lee, Donghun; Trail, Galen T.; Kwon, Hyungil H.; … - In: Sport Management Review 14 (2011) 1, pp. 89-101
Consumer values and the perceived attributes of a product elicit consumptive behaviors. The purpose of this study was twofold: (a) to test the psychometric properties of three scales (MVS; Richins & Dawson, 1992; PRS, Richins, 1994; PERVAL scale, Sweeney & Soutar, 2001) that measure consumer values and...