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The Influence of Personal Values and Goals on Cognitive and Behavioral Involvement in Sport

Lee, Donghun; Trail, Galen - In: Journal of sport management : the official journal of … 25 (2011) 6, pp. 593-606

Persistent link: https://www.econbiz.de/10009814995

Effects of user age and target-expansion methods on target-acquisition tasks using a mouse

Lee, Donghun; Kwon, Sunghyuk; Chung, Min K. - In: Applied ergonomics : the journal of people's … 43 (2012) 1, pp. 166-176

Persistent link: https://www.econbiz.de/10009816741

Are single-item needs' and values' measures a good alternative to multi-item measures for sport marketers?

Trail, Galen; Lee, Donghun; Triantafyllidis, Stavros; … - In: International journal of sports marketing & sponsorship 24 (2023) 1, pp. 168-185

Persistent link: https://www.econbiz.de/10014232465

City branding's impact on cities hosting sporting events : top-down and bottom-up effects in a pre-post study

Yu, Ho Yeol; Lee, Donghun; Ahn, Jiseon; Lee, Myungwoo; … - In: Tourism management perspectives : TMP 46 (2023), pp. 1-12

Persistent link: https://www.econbiz.de/10014310334

Promote the "wow" : (mis)representation, perception and reception of media promotion on wheelchair rugby

Hu, Tiao; Cottingham, Michael; Shapiro, Deborah R.; … - In: International journal of sports marketing & sponsorship 24 (2023) 3, pp. 470-484

Persistent link: https://www.econbiz.de/10014331515

Values and goals of Chinese sport consumers contrary to American counterparts

Lee, DongHun; Zhang, Yinghui; Cottingham, Michael; … - In: International Journal of Sports Marketing and Sponsorship 18 (2017) 1, pp. 11-28

Purpose Existing studies suggest the importance of research related to values and goals and their impacts on consumer involvement. However, cross-cultural examination of values and goals in the context of sport is scarce. To broaden our understanding of the cultural impact of values and goals on...

Persistent link: https://www.econbiz.de/10014811349