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Collaborative strategy in sports industry : team co-branding

Lee, Donghun; Cottingham, Michael; Pearson, Demetrius; … - In: The service industries journal 36 (2016) 11/12, pp. 595-613

Persistent link: https://www.econbiz.de/10011657409

Are single-item needs' and values' measures a good alternative to multi-item measures for sport marketers?

Trail, Galen; Lee, Donghun; Triantafyllidis, Stavros; … - In: International journal of sports marketing & sponsorship 24 (2023) 1, pp. 168-185

Persistent link: https://www.econbiz.de/10014232465

Spiritual formation and workplace engagement : prosocial workplace behaviors

Baker, Bruce D.; Lee, Donghun Don - In: Journal of management, spirituality & religion : JMSR 17 (2020) 2, pp. 107-138

This paper presents a study of prosocial workplace behaviors indicative of spiritual formation. This research aims to provide practical guidance to managers interested in fostering workplace spirituality and engagement. We present a theoretical model of prosocial workplace behaviors analogous to...

Persistent link: https://www.econbiz.de/10012255411

Perceived fan associations with MLB teams : bask inspite of reflected failure versus cut off reflected success

Lee, Donghun; Cottingham, Michael; Powers, Shannon; … - In: International journal of sport management and marketing … 20 (2020) 1/2, pp. 9-28

Persistent link: https://www.econbiz.de/10012523241

City branding's impact on cities hosting sporting events : top-down and bottom-up effects in a pre-post study

Yu, Ho Yeol; Lee, Donghun; Ahn, Jiseon; Lee, Myungwoo; … - In: Tourism management perspectives : TMP 46 (2023), pp. 1-12

Persistent link: https://www.econbiz.de/10014310334

Promote the "wow" : (mis)representation, perception and reception of media promotion on wheelchair rugby

Hu, Tiao; Cottingham, Michael; Shapiro, Deborah R.; … - In: International journal of sports marketing & sponsorship 24 (2023) 3, pp. 470-484

Persistent link: https://www.econbiz.de/10014331515

Strategic philanthropy of athletes after transgression : examining the congruence effect of pre-transgression and transgression issues

Lee, Myungwoo; Lee, Donghun; Cottingham, Michael; … - In: International journal of sports marketing & sponsorship 26 (2025) 1, pp. 92-107

Persistent link: https://www.econbiz.de/10015417314