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Linking consumer behavior constructs to international marketing strategy : a comment on Wills, Samli, and Jacobs and an extension

Amine, Lyn S. - 2008

Persistent link: https://www.econbiz.de/10003655928

Multinational corporations in Eastern Europe : welcome trade partners or unwelcome change agents?

Amine, Lyn S. - 1986

Persistent link: https://www.econbiz.de/10001263869

Toward a conceptualization of export trading companies in world markets

Amine, Lyn S. - 1987

Persistent link: https://www.econbiz.de/10001089820

Exploring the chain of effects between local identity and expatriate consumers’ preference for local food brands

Miocevic, Dario; Brecic, Ruzica; Zdravkovic, Srdan - In: Journal of Product & Brand Management 31 (2021) 5, pp. 718-730

Purpose: Theorizing about consumer’s cultural identity has led to a greater understanding of why consumers choose and consume certain brands and products. The influence of cultural identity has traditionally been studied primarily in a consumer’s country of origin, neglecting its potential...

Persistent link: https://www.econbiz.de/10012641109

Enhancing brand image via sponsorship : strength of association effects

Zdravkovic, Srdan; Till, Brian - In: International journal of advertising : the quarterly … 31 (2012) 1, pp. 113-132

Persistent link: https://www.econbiz.de/10009510690

Does MTV really do a good job of evaluating professors? : an empirical test of the internet site RateMyProfessors.com

Murray, Keith B.; Zdravkovic, Srdan - In: Journal of education for business 91 (2016) 3, pp. 138-147

Persistent link: https://www.econbiz.de/10011498242

Comedic violence in advertising : cultural third-person effects among U.S., Korean, and Croatian consumers

Yoon, Hye Jin; Yoon, Sukki; Zdravkovic, Srdan; … - In: International journal of advertising : the review of … 40 (2021) 7, pp. 1047-1072

Persistent link: https://www.econbiz.de/10012650622

Expatriate consumers' adaptations and food brand choices : a compensatory control perspective

Miocevic, Dario; Zdravkovic, Srdan - In: Journal of international marketing 28 (2020) 4, pp. 75-89

Persistent link: https://www.econbiz.de/10012391089

Acculturation of expatriate consumers : conditional effects of mental attachments to home country

Miocevic, Dario; Zdravkovic, Srdan - In: Journal of global marketing 33 (2020) 3, pp. 193-206

Persistent link: https://www.econbiz.de/10012260092

Does country-of-origin matter to Generation Y?

Zdravkovic, Srdan - In: Young consumers : insight and ideas for responsible … 14 (2013) 1, pp. 89-102

Persistent link: https://www.econbiz.de/10010089421