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Meaning or sound? : the effects of brand name fluency on brand recall and willingness to buy

Lee, Sangwon; Baack, Daniel W. - In: Journal of promotion management : JPM 20 (2014) 5, pp. 521-536

Persistent link: https://www.econbiz.de/10010467280

Culturally customizing websites for US Hispanic online consumers

Singh, Nitish; Baack, Daniel W.; Pereira, Arun; Baack, … - In: Journal of advertising research 48 (2008) 2, pp. 224-234

Persistent link: https://www.econbiz.de/10003742666

The difficulties in using a cost leadership strategy in emerging markets

Baack, Daniel W.; Boggs, David J. - In: International journal of emerging markets 3 (2008) 2, pp. 125-139

Persistent link: https://www.econbiz.de/10003743805

Culture and web communications

Baack, Daniel W.; Singh, Nitish - In: Journal of business research : JBR 60 (2007) 3, pp. 181-188

Persistent link: https://www.econbiz.de/10003428808

Psychic distance and directional equivalence : a theoretical framework

Parente, Ronaldo; Baack, Daniel W.; Almeida, Victor - In: A new generation in international strategic management, (pp. 308-325). 2007

Persistent link: https://www.econbiz.de/10003607875

The effectiveness of legislation controlling gun usage : a holistic measure of gun control legislation

Kwon, Ik-whan G.; Baack, Daniel W. - In: The American journal of economics and sociology 64 (2005) 2, pp. 533-547

Persistent link: https://www.econbiz.de/10002864669

The invisible racialized minority entrepreneur : using white solipsism to explain the white space

Garcia, Rosanna; Baack, Daniel W. - In: Journal of business ethics : JBE 188 (2023) 3, pp. 397-418

Few studies in the business ethics literature explore marginalized populations, such as the racially minoritized entrepreneur. This absence is an ethical issue for the business academy as it limits the advancement of racial epistemologies. This study explores how this exclusionary space emerges...

Persistent link: https://www.econbiz.de/10014492093

Culturally Customizing Websites for Immigrant Communities in the United States

Baack, Daniel W.; Singh, Nitish; Baack, Donald - In: Journal of promotion management : JPM 19 (2013) 1, pp. 38-53

Persistent link: https://www.econbiz.de/10010072620

Culturally Customizing Websites for U.S. Hispanic Online Consumers

Singh, Nitish; Baack, Daniel W.; Pereira, Arun; Baack, … - In: Journal of advertising research 48 (2008) 2, pp. 224-234

Persistent link: https://www.econbiz.de/10008074616

RECALL AND PERSUASION

Till, Brian D.; Baack, Daniel W. - In: Journal of advertising : official publication of the … 34 (2005) 3, pp. 47-58

Persistent link: https://www.econbiz.de/10008116213