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Pretesting und Testmarkt : Instrumente der Marketing-Forschung für die Prognose des Absatzvolumens neuer Produkte des Massenkonsums
Irniger, Jacques
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1972
Persistent link: https://www.econbiz.de/10000157734
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Pretesting und Testmarkt : Instrumente der Marketing-Forschung für die Prognose des Absatzvolumens neuer Produkte des Massenkonsums
Irniger, Jaques
-
1972
Persistent link: https://www.econbiz.de/10012699126
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