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Impact of flow on recognition of and attitudes towards in-game brand placements : brand congruence and placement prominence as moderators

Vermeir, Iris; Kazakova, Snezhanka; Tessitore, Tina; … - In: International journal of advertising : the quarterly … 33 (2014) 4, pp. 785-810

Persistent link: https://www.econbiz.de/10010467578

Advances in Advertising Research IX : Power to Consumers

Cauberghe, Verolien (ed.); Hudders, Liselot (ed.); … - 2018

This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in a converging media society. It specifically relates to the increasing power of consumers in the (digital) marketing process and discusses the challenges this may bring...

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Targeting the luxury consumer: a vice or virtue? : a cross-cultural comparison of the effectiveness of behaviorally targeted ads

Yu, Shubin; Hudders, Liselot; Cauberghe, Verolien - In: Journal of fashion marketing and management 21 (2017) 2, pp. 187-205

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Moving forward : the effectiveness of online apologies framed with hope on negative behavioural intentions in crises

Xiao, Yi; Cauberghe, Verolien; Hudders, Liselot - In: Journal of business research : JBR 109 (2020), pp. 621-636

Persistent link: https://www.econbiz.de/10012238140

Considering children's advertising literacy from a methodological point of view : past practices and future recommendations

Zarouali, Brahim; Pauw, Pieter de; Ponnet, Koen; … - In: Journal of current issues and research in advertising 40 (2019) 2, pp. 196-213

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The impact of media multitasking on the cognitive and attitudinal responses to television commercials : the moderating role of type of advertising appeal

Kazakova, Snezhanka; Cauberghe, Verolien; Hudders, Liselot - In: Journal of advertising : official publication of the … 45 (2016) 4, pp. 403-416

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Are fashion consumers like schooling fish? : the effectiveness of popularity cues in fashion e-commerce

Yu, Shubin; Hudders, Liselot; Cauberghe, Verolien - In: Journal of business research : JBR 85 (2018), pp. 105-116

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Power to consumers

Cauberghe, Verolien (ed.); Hudders, Liselot (ed.); … - ICORIA <16., 2017, Gent> - 2018

Persistent link: https://www.econbiz.de/10011917424

Disclosing brand placement to young children

Pauw, Pieter de; Hudders, Liselot; Cauberghe, Verolien - In: International journal of advertising : the quarterly … 37 (2018) 4, pp. 508-525

Persistent link: https://www.econbiz.de/10011882027

Selling luxury products online : the effect of a quality label on risk perception, purchase intention and attitude toward the brand

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